About Us

We combine deep knowledge in management, law, psychodynamic systems theory and behavioral science with over 20 years of global experience in the legal industry and in professional services. Our approach is to look beyond the obvious.

Our team has worked in Europe, Asia, South Africa, Brazil, Argentina and the US with firms like Baker & McKenzie, Simpson Thacher, Ernst & Young, PWC and Deloitte. We rely upon research of the world's leading academic institutions and collaborate with scholars in the fields of strategy, organizational behavior and psychodynamic system theory from INSEAD, MIT and Yale University.


Dr Alexander Fruehmann, LL.M., EMC
Founding Partner
Legal Leadership, Strategy and Culture

Alexander is specialized in leadership, fundamental change processes in law firms and culture transformation. He works with legal executives and teams globally and supports clients in developing culture-based strategies. Alexander has worked with firms like Baker & McKenzie and Deloitte and was a partner for M&A at a leading Austrian boutique law firm. At Red Bull, he was the Head of General Legal for Europe, Russia and CIS, managed legal operations in 48 countries and worked on the company's global legal strategies.

Alex studied behavioral psychology, psychodynamic systems theory and change at INSEAD Business School and law at YALE Law School. His has a deep interest in how behaviors, emotions and psychodynamic processes drive and block individual effectiveness, innovation and organizational performance. Alexander founded TLMG with the firm conviction that only those professional firms that embrace and truly understand the human dynamics within their organization will set the standards in the future.

On the private side, Alex is an internationally exhibited photographer, does Crossfit and loves discovering new favorite destinations around the world.

Studies and Professional Accreditations

+ INSEAD Business School (EMC, Executive Masters in Change)
+ Yale Law School (LL.M., Master of Laws)
+ University of Vienna Law School (JD and PhD)
+ University of St Gallen (General Management Executive Program)
+ Bar Admissions in Austria and New York
+ Accredited Organizational and Business Consultant
+ ISPSO (Int Society for the Psychoanalytic Study of Organizations)


Els Boonacker, LL.M., EMC
Associate Partner
Change and People Dynamics

Els is all about finding modern human-centered ways of working at professional firms and re-imagining business models in a way that truly use the huge potential of collective talent and motivation. She focuses on female leadership, diversity and inclusion as well as change dynamics on individual and organizational level.

From her career as an M&A lawyer at leading law firms in the Netherlands and New York, and Head of HR and Head of the Management Team at one of Europe's top law firms, De Brauw Blackstone Westbroek, she gained in-depth experience in the full spectrum of the strategy, HR, culture, change and operations of a professional services firm, as well as learning the different perspectives across roles. Els combines result-orientation with a high capacity for personal connection.

Els' preferred state of being is "active". She loves challenging herself in Obstacle Course Racing and other sports and obviously spending time with her two kids, Emilie and Jesse.

Studies and Professional Accreditations

+ INSEAD Business School (EMC, Executive Masters in Change)
+ Leiden University (LL.M., Master of Laws)
+ Groningen University (Strategic Human Resources)
+ Bar Admission Netherlands
+ mBIT Coaching Certificate


Adriana Ross-Maugourd, EMC
Associate Partner
People Development

Adriana deeply believes in the power of collaboration, co-creation, and a force that arises from leading with passion and humbleness. As former executive at an international organization, she has over 20 years of experience in HR operations (6 European and Asian countries), culture transformation and leadership capability building (25 European and Asian countries). A firm advocate of experiential learning in all its forms, bringing a systemic, result-oriented focus to her executive coaching and interventions, Adriana is an expert in leading high impact change. 

Studies and Professional Accreditations

+ INSEAD Business School (EMC, Executive Masters in Change)
+ J. W. Goethe University (Psychology)
+ Certified coach (ICF, International Coaching Federation)
+ Expert Structural Dynamics Interventionist (David Kantor Institute)
+ Certified meditation trainer 


Matias Cortes, LL.M.
Advisory Board
Global Leadership and Legal Management

Matias Cortes joins projects as executive advisor when an experience inhouse perspective and the feedback of a global legal executive is of the essence. Matias looks back at a decade of insight into complex decision making processes. He has been consulting organizations worldwide in designing regulatory strategies and dealing with government and public affairs matters. Matias has worked and lived in Austria, Brazil, Australia and Argentina. Until 2019, he has been Global Head of Regulatory and Government Affairs and Global Policies at Red Bull. Matias is founding principal of Bigobi Solutions, an advisory firm for South America and is a partner at Foodwit, US based regulatory consultancy.


Mag Petra Hoeller
Advisory Board
Financial Performance and Profitability

Petra serves TLMG as executive advisor if a project requires a sound financial and economic assessment. She has helped customers in returning to profitability for more than a decade. Strongly believing in direct impact, she has developed a financial restructuring model which provides for a turnaround within 100 days. Petra has worked for global corporations like Ernst & Young in senior management roles in Europe and Africa and has further led successful projects in Asia and North America. Since January 2017, she has been advising clients all over Europe through her own consulting company, Tachyon Consulting Group.